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Some big changes

ectus

It’s not a small thing to change a name that carries almost 50 years of work, reputation, and memory. But here we are. New beginnings. Necessary ones.ectus isn’t a reinvention. It’s the natural convergence of three paths I’ve been walking for years.

History

indupro (1976) was my late father’s brokerage firm. There’s emotion in that. Legacy. But legacy can’t substitute for protection or future value. The name no longer matched the breadth of what I’m building. With full family support, the right decision was to evolve.enleverage (2016) has been my US entity. Enable leverage. Still part of my DNA. Still the reason I look wide and deep before making moves. That entity now simply carries a new name.Last Week Media (2020) covered newsletters and digital tools. Lighter weight. Easier to let go of.The through-line becomes ectus.

ectus · the name

What’s in the name? More than you’d think.It’s short, pronounceable worldwide, and carries the right .com.
It’s a name. Not a definition. Projects can define themselves. Juice News, Citrodex, and everything coming next.
It echoes the Latin that shaped me. architectus, prospectus, proiectus. Words tied to craft, forward motion, and clear thinking.
And privately, it matches the values behind the work: Ethical. Curious. Transparent. Unbiased. Skeptic.

ectus · the focus

So what does all this roll up to? A sharper, more deliberate offering that sits at the intersection of agriculture, ingredients, technology, and the people who move these industries.The focus is simple.Access ›
Curated when it matters. Self-served when it doesn’t. Whether it’s precise 1:1 introductions where alignment is non-negotiable, or directory access for those who prefer autonomy.Insight ›
Clear, distilled intelligence across the ag and ingredient supply chain, without noise, without spin.Advantage ›
A better strategic position from seed to ingredient. Practical, not theoretical.If any of this resonates. If you’re somewhere in the world between growers, processors, ingredient buyers, tech builders, investors, and innovators.
Then ectus might end up being useful to you.

Jan van Iperen
Owner and Operator · ectus

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