# ectus, full site content > Every indexable page of https://www.ectus.com as one markdown document. Generated at build time from the published HTML. See https://www.ectus.com/llms.txt for when to use ectus and how to get in touch. --- title: "ectus · Ingredients. Insights. Access." description: "Practical intelligence and aligned introductions for the ingredients world." url: "https://www.ectus.com/" --- # Find the signal. Ignore the noise. The ingredients world rewards those who see clearly. ectus sharpens the view. We work with sourcing teams, founders, and executives navigating the ingredients world, delivering verified assessments, strategic guidance, and access to the right people at the right moment. Every engagement starts from primary sources: suppliers, regulators, trade data, and operators who are in the category today. What you get back is short, specific, and written to be acted on, not filed. ## Our Portfolio [See them all](https://www.ectus.com/projects) ### CITRODEX Grove-to-Market Citrus Intelligence. I am building CITRODEX as the ultimate resource for professionals in the citrus industry: a data and reference platform for growers, packers, producers, ingredient, flavor and fragrance manufacturers, shippers, and buyers. ### Juice News Since 2014, Juice News is the DAILY Executive Summary for Professionals in the Juice, Beverage and Citrus Industry. Read by thousands, either in their inbox or online. For free. ## How we work together [See all services](https://www.ectus.com/services) ### [Signal Assessment](https://www.ectus.com/services#signal-assessment) A focused, high-density report on a specific ingredient, market, or supplier landscape. Regulatory context, supplier risk flags, and pricing reality, delivered in two weeks. ### [Strategic Advisory](https://www.ectus.com/services#strategic-advisory) Ongoing strategic partnership for teams navigating complex ingredient decisions. Monthly calls, written briefs, and introductions, as a trusted extension of your team. ### [Sponsorship](https://www.ectus.com/services#sponsorship) Your presence, in 1 or multiple channels, reaching thousands of ingredients professionals from field to retail, held to ectus editorial standards throughout. ## Where the insight lands Insights is the middle word of what we do, and it is not theoretical. ectus editorial reaches over 1,400 professionals across more than 500 organisations every working day, from multinationals to single site processors. The same daily contact with the industry that produces the newsletter produces the assessments. [See who reads us](https://juicenews.com/reader-leaderboard) ### Ingredient and flavour houses The companies that formulate and supply what ends up in the finished product. They read ectus editorial daily, which is why a signal published here reaches a category well before it reaches a trade show floor. ### Growers, processors and traders From grove and field through concentrate, not-from-concentrate and derivative streams, out to the desks that price and move them. The people closest to the raw material, and the first to feel when it moves. ### Brands, bottlers, equipment makers and researchers The teams that buy the finished ingredient, the engineers who build the lines that process it, and the institutes publishing the science behind both. Different jobs, same need to see the category clearly. > "We are the connective tissue of the ingredients industry, linking knowledge to decision-makers, suppliers to builders, and signals to the people positioned to act on them." > > [Read the manifesto](https://www.ectus.com/manifesto) ## Updates [Read all updates](https://www.ectus.com/updates) March 30, 2026 · 3 min read ### New *Anatomy of a Juice* series coming to Juice News In a world where information is condensed and short-lived, the 'Anatomy of a Juice' series offers deep insight and understanding — from seed to glass. [Read more](https://www.ectus.com/anatomy-juice-news) ![New \*Anatomy of a Juice\* series coming to Juice News](https://www.ectus.com/_vercel/image?url=_astro%2Fanatomy-juice.DDkdL8xy.jpeg&w=500&q=75) --- ## Machine-readable index - [All pages](https://www.ectus.com/sitemap-index.xml) - [Agent instructions, including when to use ectus](https://www.ectus.com/llms.txt) - [Whole site as one markdown document](https://www.ectus.com/llms-full.txt) - [Contact](https://www.ectus.com/contact) --- title: "3-to-1: This is ectus · ectus" description: "As per December 1st 2025, indupro, enleverage and Last Week Media converge into a new name and company: ectus." url: "https://www.ectus.com/3-to-1-this-is-ectus" --- # 3-to-1: This is ectus Published: December 01, 2025 · 2 min read As per December 1st 2025, indupro, enleverage and Last Week Media converge into a new name and company: ectus. ![Not the real ectus office](https://www.ectus.com/_vercel/image?url=_astro%2Fectus-office.DPo5CdN-.jpeg&w=1200&q=75) ![Not the real ectus office](https://www.ectus.com/_astro/ectus-office.DPo5CdN-.jpeg) It’s not a small thing to change a name that carries almost 50 years of work, reputation, and memory. But here we are. New beginnings. Necessary ones. **ectus** isn’t a reinvention. It’s the natural convergence of three paths I’ve been walking for years. ## History **indupro** (1976) was my late father’s brokerage firm. There’s emotion in that. Legacy. But legacy can’t substitute for protection or future value. The name no longer matched the breadth of what I’m building. With full family support, the right decision was to evolve. **enleverage** (2016) has been my US entity. Enable leverage. Still part of my DNA. Still the reason I look wide and deep before making moves. That entity now simply carries a new name. **Last Week Media** (2020) covered newsletters and digital tools. Lighter weight. Easier to let go of. The through-line becomes ectus. ## ectus · the name What’s in the name? More than you’d think. - It’s short, pronounceable worldwide, and carries the right .com. - It’s a name. Not a definition. Projects can define themselves. Juice News, Citrodex, and everything coming next. - It echoes the Latin that shaped me. architectus, prospectus, proiectus. Words tied to craft, forward motion, and clear thinking. - And privately, it matches the values behind the work: Ethical. Curious. Transparent. Unbiased. Skeptic. ## ectus · the focus So what does all this roll up to? A sharper, more deliberate offering that sits at the intersection of agriculture, ingredients, technology, and the people who move these industries. The focus is simple. - Access › Curated when it matters. Self-served when it doesn’t. Whether it’s precise 1:1 introductions where alignment is non-negotiable, or directory access for those who prefer autonomy. - Insight › Clear, distilled intelligence across the ag and ingredient supply chain, without noise, without spin. - Advantage › A better strategic position from seed to ingredient. Practical, not theoretical. If any of this resonates. If you’re somewhere in the world between growers, processors, ingredient buyers, tech builders, investors, and innovators. Then ectus might end up being useful to you. Jan van Iperen Owner and Operator · ectus [updates](https://www.ectus.com/updates/tags/updates) [Next: New Anatomy of a Juice series coming to Juice News](https://www.ectus.com/anatomy-juice-news) ### Latest articles [Read all updates](https://www.ectus.com/updates) March 30, 2026 · 3 min read ### New *Anatomy of a Juice* series coming to Juice News In a world where information is condensed and short-lived, the 'Anatomy of a Juice' series offers deep insight and understanding — from seed to glass. [Read more](https://www.ectus.com/anatomy-juice-news) ![New \*Anatomy of a Juice\* series coming to Juice News](https://www.ectus.com/_vercel/image?url=_astro%2Fanatomy-juice.DDkdL8xy.jpeg&w=500&q=75) December 01, 2025 · 2 min read ### 3-to-1: This is ectus As per December 1st 2025, indupro, enleverage and Last Week Media converge into a new name and company: ectus. [Read more](https://www.ectus.com/3-to-1-this-is-ectus) ![3-to-1: This is ectus](https://www.ectus.com/_vercel/image?url=_astro%2Fectus-office.DPo5CdN-.jpeg&w=500&q=75) --- ## Machine-readable index - [All pages](https://www.ectus.com/sitemap-index.xml) - [Agent instructions, including when to use ectus](https://www.ectus.com/llms.txt) - [Whole site as one markdown document](https://www.ectus.com/llms-full.txt) - [Contact](https://www.ectus.com/contact) --- title: "New Anatomy of a Juice series coming to Juice News · ectus" description: "In a world where information is condensed and short-lived, the 'Anatomy of a Juice' series offers deep insight and understanding — from seed to glass." url: "https://www.ectus.com/anatomy-juice-news" --- # New *Anatomy of a Juice* series coming to Juice News Published: March 30, 2026 · 3 min read In a world where information is condensed and short-lived, the 'Anatomy of a Juice' series offers deep insight and understanding — from seed to glass. ![Abstract visualization of the anatomy of a juice, from seed to glass, published by ectus](https://www.ectus.com/_vercel/image?url=_astro%2Fanatomy-juice.DDkdL8xy.jpeg&w=1200&q=75) ![Abstract visualization of the anatomy of a juice, from seed to glass, published by ectus](https://www.ectus.com/_astro/anatomy-juice.DDkdL8xy.jpeg) Starting mid-April, a new series arrives on the Juice News platform — in your inbox weekly and online: **The Anatomy of a Juice**. ## Against the Grain While you are scrolling through LinkedIn, Instagram and TikTok, your brain gets a steady stream of endorphin stimulus. But to what end? Short, shifty, hyped nuggets of information are typically lost as fast as they appear, consistently replaced by the next thing. *The Anatomy of a Juice* is exactly the opposite. Each edition is a deep, unhurried read — the kind you return to. Not because it went viral, but because it is actually useful. ## What the Series Covers Over five consecutive weekly editions, we take a single juice from origin to application. Every angle, every variable, every decision point that shapes the final product. The five parts follow the natural arc of an ingredient: 1. **Agronomy & Sourcing** — Where it grows, how it is cultivated, what drives quality and availability at origin. 2. **Processing & Stabilization** — How the raw material becomes a usable ingredient, and what is gained or lost along the way. 3. **Chemistry & Quality Specifications** — The compounds that matter, the specs buyers and formulators care about, and what the numbers actually mean. 4. **Formulation & Application** — How the ingredient behaves in a product, where it works well, and where it does not. 5. **Supply Chain & Macro Outlook** — The commercial picture: key players, pricing dynamics, trade flows, and what to watch. Five editions. One ingredient. A complete picture. ## Who It Is For The Juice News audience reads differently from a general food industry audience. These are professionals — sourcing managers, R&D leads, buyers, founders — who work with ingredients every day and need depth, not noise. The series reaches thousands of subscribers directly in their inbox every weekend, and circulates further through the Juice News online platform and our LinkedIn presence of around 15,000 followers. ## Interested in Bringing Your Ingredient to the Series? Each edition of *The Anatomy of a Juice* is produced in partnership with a sponsor — a brand that wants their ingredient understood, not just promoted. The editorial approach stays the same: rigorous, accurate, and written for professionals. Your brand appears as the authoritative voice behind the content. If you work with an ingredient that deserves this treatment, [have a look at the Sponsorship format](https://www.ectus.com/services#sponsorship) or [get in touch](https://www.ectus.com/contact) directly. The first edition publishes in the third week of April. [ingredients](https://www.ectus.com/updates/tags/ingredients) · [juice](https://www.ectus.com/updates/tags/juice) · [background](https://www.ectus.com/updates/tags/background) [Previous: 3-to-1: This is ectus](https://www.ectus.com/3-to-1-this-is-ectus) ### Latest articles [Read all updates](https://www.ectus.com/updates) March 30, 2026 · 3 min read ### New *Anatomy of a Juice* series coming to Juice News In a world where information is condensed and short-lived, the 'Anatomy of a Juice' series offers deep insight and understanding — from seed to glass. [Read more](https://www.ectus.com/anatomy-juice-news) ![New \*Anatomy of a Juice\* series coming to Juice News](https://www.ectus.com/_vercel/image?url=_astro%2Fanatomy-juice.DDkdL8xy.jpeg&w=500&q=75) December 01, 2025 · 2 min read ### 3-to-1: This is ectus As per December 1st 2025, indupro, enleverage and Last Week Media converge into a new name and company: ectus. [Read more](https://www.ectus.com/3-to-1-this-is-ectus) ![3-to-1: This is ectus](https://www.ectus.com/_vercel/image?url=_astro%2Fectus-office.DPo5CdN-.jpeg&w=500&q=75) --- ## Machine-readable index - [All pages](https://www.ectus.com/sitemap-index.xml) - [Agent instructions, including when to use ectus](https://www.ectus.com/llms.txt) - [Whole site as one markdown document](https://www.ectus.com/llms-full.txt) - [Contact](https://www.ectus.com/contact) --- title: "CITRODEX · ectus" description: "Grove-to-Market Citrus Intelligence. I am building CITRODEX as the ultimate resource for professionals in the citrus industry: a data and reference platform for growers, packers, producers, ingredient, flavor and fragrance manufacturers, shippers, and buyers." url: "https://www.ectus.com/citrodex" --- ![CITRODEX icon](https://www.ectus.com/_astro/citrodex-icon.nkCOeME9.svg) # CITRODEX Grove-to-Market Citrus Intelligence. I am building CITRODEX as the ultimate resource for professionals in the citrus industry: a data and reference platform for growers, packers, producers, ingredient, flavor and fragrance manufacturers, shippers, and buyers. ![A sunlit study with citrus artwork and a Citrus Futures Summit poster on the wall](https://www.ectus.com/_vercel/image?url=_astro%2Fcitrodex.DUtUH7OQ.jpg&w=800&q=75) Published: August 15, 2026 [See it live](https://citrodex.com "CITRODEX") CITRODEX is a work in progress and will be opened up to the people who enlisted at the website. [See CITRODEX live](https://citrodex.com "CITRODEX") [Next: Juice News](https://www.ectus.com/juice-news) --- ## Machine-readable index - [All pages](https://www.ectus.com/sitemap-index.xml) - [Agent instructions, including when to use ectus](https://www.ectus.com/llms.txt) - [Whole site as one markdown document](https://www.ectus.com/llms-full.txt) - [Contact](https://www.ectus.com/contact) --- title: "Contact · ectus" description: "Book a call with ectus or send an email. Ingredients intelligence, strategic advisory, and sponsorship for sourcing teams, founders, and executives." url: "https://www.ectus.com/contact" --- # Get in touch Book a call or send an email Email: ## What ectus can help with ectus is an ingredients intelligence and advisory practice run by Jan van Iperen. Most conversations start in one of three places: a [Signal Assessment](https://www.ectus.com/services#signal-assessment) on a specific ingredient, market, or supplier landscape; ongoing [Strategic Advisory](https://www.ectus.com/services#strategic-advisory) for a team making decisions under time pressure; or [Sponsorship](https://www.ectus.com/services#sponsorship) across the ectus editorial channels. If you are not sure which one fits, say what you are trying to decide and we will tell you whether we are the right call. ## What to include The fastest way to a useful first conversation is a short note with the ingredient or category in question, the decision it feeds into, and the date by which you need an answer. Company and role help us calibrate. If there is an existing brief, deck, or spec, bring it. Nothing you send is shared outside ectus, and we are happy to work under an NDA. ## What happens next Email is answered within one business day. Booked calls run thirty minutes, and you will leave with a clear read on whether this is worth pursuing, a rough scope, and a price. Signal Assessments are delivered in two weeks from kickoff. You can also look at [recent work](https://www.ectus.com/projects) or read the [manifesto](https://www.ectus.com/manifesto) first. Both are a fair sample of how we think. [Open booking in new tab →](https://cal.com/janvaniperen/open) --- ## Machine-readable index - [All pages](https://www.ectus.com/sitemap-index.xml) - [Agent instructions, including when to use ectus](https://www.ectus.com/llms.txt) - [Whole site as one markdown document](https://www.ectus.com/llms-full.txt) - [Contact](https://www.ectus.com/contact) --- title: "ectus · Ingredients. Insights. Access." description: "Practical intelligence and aligned introductions for the ingredients world." url: "https://www.ectus.com/enleverage" --- # enleverage Enabling Leverage, in ag, agtech and food supply chains. Published: December 01, 2025 ## About enleverage The creation of the US entity for my activities was both a necessity and natural development. The name, a contraction of *enable* and *leverage* is the very core of what our business means for our clients. Whether it is through targeted information, or highly curated introductions, we lessen the load, remove the friction, do the due dilligence and lower the threshold. Based on years of experience, and an ever evolving network, the value-add from leverage, is the driver for that foot in the door and long-term relationships. As per December 1st, 2025, enleverage and enleverage, LLC have evolved into **ectus**. --- ## Machine-readable index - [All pages](https://www.ectus.com/sitemap-index.xml) - [Agent instructions, including when to use ectus](https://www.ectus.com/llms.txt) - [Whole site as one markdown document](https://www.ectus.com/llms-full.txt) - [Contact](https://www.ectus.com/contact) --- title: "indupro · ectus" description: "Connecting and informing people in ingredients and agriculture. The history and story of indupro, founded in 1976 by John van Iperen." url: "https://www.ectus.com/indupro" --- # indupro Connecting and informing people in ingredients and agriculture. ## About indupro Founded in 1976 by John van Iperen (my late father), indupro has been a key man-in-the-middle operation in the world of food and beverage ingredients. First as a trader/broker, later purely as a broker, the company has seen — and contributed to — the expansion of the citrus, juice and beverage industry. ## Our Journey 1976 Company Founded Continuing his experience working with his uncle August Dubru and after growing the export network for Cutrale since 1966, indupro is established by Mr. John van Iperen. 1989 Florida Treatt John van Iperen (together with fellow Dutchman Jan Soudijn) helps RC Treatt set up Florida Treatt in Haines City. 2001 Family Business Triggered by what was spoon-fed to him from a young age, Jan van Iperen joins his father's company. 2008 Family Ambitions After learning the ropes, the knowledge and network for 7 years, Jan indicates interest to take over the family business. 2012 Next Generation After 4 years of gradual handover, Jan becomes the owner of indupro. John stays on as senior advisor to the company. 2014 Juice News Fed up with the high costs for delayed industry news, Jan starts an email newsletter: [Juice News](https://juicenews.com). 2016 A New Frontier Driven by opportunity and adventure, Jan and his family move to Washington, DC. indupro moves to a new timezone. 2022 End of an Era On July 16th, 2022, John van Iperen — pioneer in the world of citrus ingredients and by-products, juices and concentrates — passes away. A great loss for his family and for the industry. 2024 Another New Frontier Sparked by an opportunity at one of the companies Jan advises, he and his family move to California. 2025 Reignition, and a New Name Fueled by new opportunities, indupro refreshes, reignites and reconnects. As of December 1st, 2025, the name indupro sees its last breath, and its legacy continues in ectus. --- ## Machine-readable index - [All pages](https://www.ectus.com/sitemap-index.xml) - [Agent instructions, including when to use ectus](https://www.ectus.com/llms.txt) - [Whole site as one markdown document](https://www.ectus.com/llms-full.txt) - [Contact](https://www.ectus.com/contact) --- title: "Juice News · ectus" description: "Since 2014, Juice News is the DAILY Executive Summary for Professionals in the Juice, Beverage and Citrus Industry. Read by thousands, either in their inbox or online. For free." url: "https://www.ectus.com/juice-news" --- ![Juice News logo](https://www.ectus.com/_vercel/image?url=_astro%2Fjn24.DiCAd9qD.png&w=200&q=75) # Juice News Since 2014, Juice News is the DAILY Executive Summary for Professionals in the Juice, Beverage and Citrus Industry. Read by thousands, either in their inbox or online. For free. ![Juice extractor sketch illustration for Juice News by ectus](https://www.ectus.com/_vercel/image?url=_astro%2Fextractor-sketch.XxgR4WPD.jpg&w=800&q=75) Published: February 13, 2023 [See it live](https://juicenews.com "Juice News") ## Background In 2014, we were still receiving the news by mail. Physical mail that is. Weekly updates from FoodNews. And because we were paying the hefty yearly subscription, the idea arose: a simple, clean newsletter of curated headlines, zooming in on what matters for the juice and beverage industry. It didn’t take long to put together. Juice News was born with 22 recipients. ## What We Built [Juice News](https://juicenews.com) is now the daily executive briefing for professionals across the juice, beverage, and citrus industry. Read by over 1,700 subscribers (plus readers who receive it secondhand or online), it delivers curated market insights and supply chain intelligence in 5 minutes or less. **100% Signal. 0% Fluff.** The format is deliberate: headlines and summaries curated by an industry expert with deep ties on both supply and demand sides. Easy to scan, the full article at the original source just one click away. ## Who It Serves Juice News is trusted by executives, brokers, and ingredients innovators, from the groves to the boardroom. It covers market shifts, regulatory changes, supply chain developments, citrus disease management, functional beverage trends, and packaging innovations. When evidence is conflicting or regional, we note it. The goal is clarity, not noise. ## Why It Matters Decision-makers in juice and beverage need one reliable place to start their day. Dispersed industry information, from Brazil citrus inventories to GLP-1 functional drinks to excise tax updates, is scattered across countless sources. Juice News aggregates, curates, and distils it into a single daily brief. The newsletter remains a continuous channel for connection: professionals reach out for introductions, insights, and access. Mutual satisfaction stays high when the right people are connected. [See Juice News live](https://juicenews.com "Juice News") [Previous: CITRODEX](https://www.ectus.com/citrodex) --- ## Machine-readable index - [All pages](https://www.ectus.com/sitemap-index.xml) - [Agent instructions, including when to use ectus](https://www.ectus.com/llms.txt) - [Whole site as one markdown document](https://www.ectus.com/llms-full.txt) - [Contact](https://www.ectus.com/contact) --- title: "ectus · Ingredients. Insights. Access." description: "Practical intelligence and aligned introductions for the ingredients world." url: "https://www.ectus.com/last-week-media" --- # Last Week Media News and Information for the food and beverage industry. Published: January 01, 2024 ## About Last Week Media Last Week Media curated and delivered the most relevant news, analysis, and insights, distilled for busy professionals who need to stay informed without the noise. As per December 1st, 2025, Last Week Media has evolved into **ectus**. --- ## Machine-readable index - [All pages](https://www.ectus.com/sitemap-index.xml) - [Agent instructions, including when to use ectus](https://www.ectus.com/llms.txt) - [Whole site as one markdown document](https://www.ectus.com/llms-full.txt) - [Contact](https://www.ectus.com/contact) --- title: "Manifesto · ectus" description: "The ectus philosophy: why ingredients intelligence matters, and how we approach the work." url: "https://www.ectus.com/manifesto" --- # The ectus Manifesto We believe progress is mostly mispriced. It hides in the overlooked crop. The ignored signal. The "we've always done it this way" that nobody has re-tested in ten years. ectus exists to find that progress, verify it, and help move it into the real world. We are the connective tissue of the ingredients industry, linking knowledge to decision-makers, suppliers to builders, and signals to the people positioned to act on them. ## Stay curious Curiosity is not a vibe. It's a discipline. We don't accept first explanations. We chase second and third-order causes. We ask what changed. We ask who benefits. We ask what would have to be true for the opposite to be true. ## Look over the fence The best answers rarely live inside one industry, one team, one country, or one spreadsheet. We cross boundaries on purpose. Agriculture learns from software. Ingredients learn from logistics. Founders learn from operators. The future shows up first at the edges. ## Listen to evidence that contradicts your beliefs We don't "have opinions." We have working theories. When the facts disagree, the theory loses. Not the facts. We treat disconfirming evidence like a gift, because it's the fastest way to stop being wrong. ## We prefer signal over noise Hype is cheap. Outcomes are expensive. We respect data, but we don't worship it. We verify sources, question incentives, and separate trend from truth. ## We build advantage in the aggregate No single insight saves a business. A hundred small, correct decisions compound into something that looks like magic from the outside. ## We are pro-human, pro-tool Technology is leverage. Not a religion. AI is useful when it reduces friction, increases clarity, and frees people to do the parts that require judgment, taste, and responsibility. ## We value alignment over volume Not every introduction should happen. The ingredients industry runs on relationships, and relationships run on trust. We are deliberate connectors: we link people when incentives, integrity, and impact line up. Otherwise we don't force it. ## We do the work that holds up under daylight Good ideas survive contact with procurement, operations, regulation, and the plant floor. We like plans that still work when the spreadsheet is wrong, the market turns, and the shipment is late. * * * **ectus is a practice.** Curiosity, boundary-crossing, and evidence-first thinking. Applied to ingredients, agriculture, and the systems that feed the world. And at the center of it: a belief that the right connection, at the right moment, with the right information, changes everything. --- ## Machine-readable index - [All pages](https://www.ectus.com/sitemap-index.xml) - [Agent instructions, including when to use ectus](https://www.ectus.com/llms.txt) - [Whole site as one markdown document](https://www.ectus.com/llms-full.txt) - [Contact](https://www.ectus.com/contact) --- title: "Privacy Policy · ectus" description: "How Ectus, LLC collects, uses, and protects your information, and the rights you have in relation to it." url: "https://www.ectus.com/privacy" --- # Privacy Policy Last updated: March 29, 2026 Ectus, LLC ("ectus", "we", "us") respects your privacy. This policy explains what information we collect, how we use it, and your rights in relation to it. ## 1\. Information we collect We may collect the following types of information: - **Contact information:** name, email address, company, and job title when you submit a contact form, book a call, or subscribe to updates. - **Usage data:** pages visited, time spent, referring URLs, and browser type, collected via analytics tools to help us improve the site. - **Communications:** the content of messages you send us via email or contact forms. We do not sell, rent, or trade your personal information to third parties. ## 2\. How we use your information We use collected information to: - Respond to enquiries and provide requested services - Send updates, briefings, or newsletters you have opted into - Improve the website and our service offerings - Meet legal and regulatory obligations ## 3\. Legal basis for processing Where applicable (including under GDPR), we process your data on the following legal bases: - **Consent:** where you have actively opted in (e.g. newsletter sign-up) - **Legitimate interests:** responding to enquiries, improving our services - **Contractual necessity:** fulfilling obligations under a service agreement ## 4\. Data retention We retain personal data only as long as necessary for the purposes described in this policy, or as required by law. Contact form submissions are typically retained for up to three years unless an ongoing client relationship exists. ## 5\. Cookies and analytics This website uses cookies and analytics tools to understand how visitors use the site. Analytics data is aggregated and not linked to individual identities. You can disable cookies in your browser settings, though some functionality may be affected. ## 6\. Third-party services We use select third-party tools to operate this website and deliver services, including email delivery and scheduling providers. These services have their own privacy policies and process data only as necessary to provide their function. ## 7\. Your rights Depending on your location, you may have the right to: - Access the personal data we hold about you - Request correction of inaccurate data - Request deletion of your data - Object to or restrict certain types of processing - Withdraw consent at any time where processing is consent-based To exercise any of these rights, contact us at [support@ectus.com](mailto:support@ectus.com). ## 8\. Data security We take reasonable technical and organisational measures to protect your data against unauthorised access, loss, or disclosure. No method of transmission over the internet is 100% secure, and we cannot guarantee absolute security. ## 9\. International transfers Ectus, LLC is based in the United States. If you are accessing this site from outside the US, your data may be transferred to and processed in the US. We take steps to ensure such transfers comply with applicable data protection laws. ## 10\. Changes to this policy We may update this Privacy Policy from time to time. The date at the top of this page reflects the most recent revision. Continued use of this website after changes are posted constitutes acceptance of the updated policy. ## 11\. Contact For privacy-related questions or to exercise your rights, contact us at [support@ectus.com](mailto:support@ectus.com). For legal matters, contact [legal@ectus.com](mailto:legal@ectus.com). --- ## Machine-readable index - [All pages](https://www.ectus.com/sitemap-index.xml) - [Agent instructions, including when to use ectus](https://www.ectus.com/llms.txt) - [Whole site as one markdown document](https://www.ectus.com/llms-full.txt) - [Contact](https://www.ectus.com/contact) --- title: "Projects · ectus" description: "Selected projects by ectus — Sugar Guide, Juice News, Mastering Ingredients, and more." url: "https://www.ectus.com/projects" --- # Built to move the industry forward Tools, media, and resources we build to bring better data, clearer signal, and stronger networks to the ingredients world. ## CITRODEX Grove-to-Market Citrus Intelligence. I am building CITRODEX as the ultimate resource for professionals in the citrus industry: a data and reference platform for growers, packers, producers, ingredient, flavor and fragrance manufacturers, shippers, and buyers. ## Juice News Since 2014, Juice News is the DAILY Executive Summary for Professionals in the Juice, Beverage and Citrus Industry. Read by thousands, either in their inbox or online. For free. --- ## Machine-readable index - [All pages](https://www.ectus.com/sitemap-index.xml) - [Agent instructions, including when to use ectus](https://www.ectus.com/llms.txt) - [Whole site as one markdown document](https://www.ectus.com/llms-full.txt) - [Contact](https://www.ectus.com/contact) --- title: "Services · ectus" description: "Signal Assessment, Strategic Advisory, and Sponsorship. Tailored ingredients intelligence for sourcing teams, founders, and executives." url: "https://www.ectus.com/services" --- # Ingredients Intelligence at your service Tailored assessments, strategic consulting, and sponsorship opportunities for professionals building in the ingredients world. ## Signal Assessment $4,500 per project A focused, high-density report on a specific ingredient, market, or supplier landscape. Delivered in two weeks. Built for teams making sourcing, formulation, or positioning decisions under pressure. - Ingredient or market deep-dive - Regulatory & sustainability mapping - Competitive landscape analysis - Supplier identification & risk flags - White space and opportunity framing - Pricing and availability context - Executive brief with recommendations - One follow-up call included [Get started](https://www.ectus.com/contact "Start with Signal Assessment") ## Strategic Advisory Price varies Ongoing strategic partnership for teams navigating complex ingredient decisions. We work alongside you as a trusted extension of your team, bringing verified data, high-trust introductions, and sector expertise to every critical moment. - Monthly strategy calls - Written briefs and market updates - Supply chain guidance - Market entry and growth support - Supplier and buyer introductions - Regulatory and trend monitoring - Priority access to internal research - Quarterly strategic review [Get started](https://www.ectus.com/contact "Start with Strategic Advisory") ## Sponsorship Price varies Multiple channels and various possibilities for sponsorship. Contact for more information. - Newsletter placements - Sponsored editorial series - Social and LinkedIn distribution - Multi-channel packages - Ingredients, beverage and citrus audience - ectus editorial standards throughout [Get started](https://www.ectus.com/contact "Start with Sponsorship") Pricing is indicative and valid through December 31, 2026. ### Not your flavor? Every ingredients challenge is specific. If none of the standard formats fit your situation, let's shape something around your actual need. [Discuss your need](https://www.ectus.com/contact "Discuss your specific need") ### Book a call Not sure where to start? Book a 30-minute intro call to discuss your situation and find out whether ectus is the right fit. [Book an intro call](https://www.ectus.com/contact "Book an intro call") --- ## Machine-readable index - [All pages](https://www.ectus.com/sitemap-index.xml) - [Agent instructions, including when to use ectus](https://www.ectus.com/llms.txt) - [Whole site as one markdown document](https://www.ectus.com/llms-full.txt) - [Contact](https://www.ectus.com/contact) --- title: "Stack · ectus" description: "The tools and infrastructure behind ectus — from research and writing to publishing and operations." url: "https://www.ectus.com/stack" --- # The Tools & Services we use daily and recommend The following are tools and services that make it work for us. See it as inspiration. Test and validate before implementing. May contain affiliate links and ectus may benefit. Never a burden for you. ## AI & Intelligence - ### [Anthropic Claude](https://claude.ai) AI Assistant Built for safety and nuanced reasoning. Our go-to for deep research, long documents, and complex writing. - ### [Google Gemini](https://gemini.google.com) AI Assistant Google's multimodal AI for research and summarization with deep integration across Workspace. - ### [Grok](https://grok.com) AI Assistant xAI's real-time AI with live web access, useful for breaking topics and unfiltered perspectives. - ### [Manus](https://manus.im) AI Agent Autonomous AI agent that executes complex, multi-step tasks independently in a browser environment. - ### [Perplexity](https://perplexity.ai) AI Search AI-powered search that cites real sources, for fast answers without the link-clicking. ## Design & Creative - ### [Affinity Suite](https://affinity.serif.com) Creative Suite Designer, Photo, and Publisher (a one-time-purchase alternative to Adobe) covering every creative workflow. - ### [Gamma](https://gamma.app) Presentations AI-powered presentation and document creator with beautiful defaults, from prompt to polished deck in minutes. - ### [Pixelmator Pro](https://www.pixelmator.com/pro/) Image Editor Professional image editor for macOS with AI-powered tools for retouching, resizing, and composition. ## Writing & Content - ### [Granola](https://granola.ai) Meeting Notes AI-powered meeting notes that transcribe and structure automatically. Never miss a decision or action item. - ### [iA Writer](https://ia.net/writer) Writing App Distraction-free writing with a focus mode that strips everything back to words on a page. - ### [Typefully](https://typefully.com) Social Publishing Write, schedule, and publish threads on X with built-in analytics and AI assist. - ### [Wispr Flow](https://wisprflow.ai) Voice Dictation Voice-first dictation that writes in your style across any app, faster than typing and smarter than transcription. ## Development & Infrastructure - ### [Antigravity](https://antigravity.google.com) Google AI IDE Google's AI-powered development environment for building and deploying applications with integrated AI assistance. - ### [Beehiiv](https://www.beehiiv.com?via=janvaniperen) Newsletter Platform Newsletter platform built for growth, with powerful segmentation, monetization, and analytics for serious publishers. - ### [Cloudflare](https://cloudflare.com) Network & Security Global network for DNS, performance, DDoS protection, and edge computing across all our domains. - ### [Cursor](https://cursor.sh) AI Code Editor AI-native code editor built on VS Code. Writes, refactors, and debugs alongside you. - ### [GitHub](https://github.com) Version Control The standard for code hosting, pull requests, and team collaboration across every project. - ### [Resend](https://resend.com) Email API Developer-first email API for reliable transactional emails with React-based templates. - ### [Vercel](https://vercel.com) Deployment Deploy and scale web applications with zero-config CI/CD and a global edge network. ## Productivity & Operations - ### [Airtable](https://airtable.com) Database & CRM Flexible database and spreadsheet hybrid for structuring pipelines, contacts, and content workflows. - ### [Brave Browser](https://brave.com) Browser Privacy-first browser with built-in ad and tracker blocking, faster and cleaner than Chrome. - ### [Cal.com](https://cal.com) Scheduling Open-source scheduling infrastructure with booking pages, routing forms, and team availability in one place. - ### [Google Workspace](https://workspace.google.com) Productivity Suite Docs, Sheets, Drive, and Meet: cloud-first collaboration for the whole team. - ### [iTerm2](https://iterm2.com) Terminal Feature-rich terminal emulator for macOS with split panes, search, and deep shell integration. - ### [TextExpander](https://textexpander.com) Snippet Manager Expand abbreviations into full phrases, templates, or scripts, saving hours of repetitive typing. --- ## Machine-readable index - [All pages](https://www.ectus.com/sitemap-index.xml) - [Agent instructions, including when to use ectus](https://www.ectus.com/llms.txt) - [Whole site as one markdown document](https://www.ectus.com/llms-full.txt) - [Contact](https://www.ectus.com/contact) --- title: "Terms of Service · ectus" description: "The terms governing use of ectus.com and the services provided by Ectus, LLC." url: "https://www.ectus.com/terms" --- # Terms & Conditions Last updated: March 29, 2026 These Terms and Conditions govern your use of the ectus website at ectus.com and any services provided by Ectus, LLC. By accessing our website or engaging our services, you agree to be bound by these terms. If you do not agree, please do not use our website or services. ## 1\. Services Ectus, LLC provides ingredients intelligence services including Signal Assessments, Strategic Advisory retainers, and Think Tank membership. The specific scope, deliverables, and terms of each engagement are governed by a separate Statement of Work or Service Agreement signed between Ectus, LLC and the client. ## 2\. Use of this website You may use this website for lawful purposes only. You agree not to: - Reproduce, distribute, or republish any content without written permission - Use automated tools to scrape, crawl, or extract data from this website - Attempt to gain unauthorized access to any part of the site or its infrastructure - Use this website in any way that could damage, disable, or impair its operation ## 3\. Intellectual property All content on this website, including text, logos, graphics, and research materials, is the property of Ectus, LLC or its licensors and is protected by applicable intellectual property laws. Nothing on this site grants you any license to use our intellectual property without prior written consent. ## 4\. Confidentiality Assessments, reports, and advisory materials delivered to clients are confidential and intended solely for the named recipient. Clients may not share, distribute, or resell deliverables to third parties without express written consent from Ectus, LLC. ## 5\. Accuracy of information We take care to ensure that the information we publish is accurate and based on verified sources. However, the ingredients and agriculture markets move quickly. Information on this website is provided for general guidance only and should not be relied upon as the sole basis for commercial, regulatory, or investment decisions. Ectus, LLC accepts no liability for decisions made based on publicly available website content. ## 6\. Third-party links This website may contain links to third-party websites. These links are provided for convenience only. Ectus, LLC has no control over and accepts no responsibility for the content or practices of any linked sites. ## 7\. Affiliate links Some links on our [Stack](https://www.ectus.com/stack) page are affiliate links. This means ectus may receive a commission if you purchase through those links, at no additional cost to you. We only recommend tools we use ourselves. ## 8\. Limitation of liability To the fullest extent permitted by law, Ectus, LLC shall not be liable for any indirect, incidental, special, or consequential damages arising from your use of this website or our services. Our total liability in any matter shall not exceed the amount paid by you for the specific service giving rise to the claim. ## 9\. Governing law These Terms are governed by and construed in accordance with the laws of the State of Delaware, United States, without regard to its conflict of law provisions. ## 10\. Changes to these terms We may update these Terms from time to time. Continued use of this website after changes are posted constitutes your acceptance of the revised Terms. The date at the top of this page reflects the most recent update. ## 11\. Contact Questions about these Terms? Contact us at [legal@ectus.com](mailto:legal@ectus.com). --- ## Machine-readable index - [All pages](https://www.ectus.com/sitemap-index.xml) - [Agent instructions, including when to use ectus](https://www.ectus.com/llms.txt) - [Whole site as one markdown document](https://www.ectus.com/llms-full.txt) - [Contact](https://www.ectus.com/contact) --- title: "Updates · ectus" description: "Articles, insights, and updates from the ectus ecosystem on ingredients, markets, and industry intelligence." url: "https://www.ectus.com/updates" --- # ectus Updates and Insights Updates from the ectus eco-system, and general insights. March 30, 2026 · 3 min read ## New *Anatomy of a Juice* series coming to Juice News In a world where information is condensed and short-lived, the 'Anatomy of a Juice' series offers deep insight and understanding — from seed to glass. [Read more](https://www.ectus.com/anatomy-juice-news) ![New \*Anatomy of a Juice\* series coming to Juice News](https://www.ectus.com/_vercel/image?url=_astro%2Fanatomy-juice.DDkdL8xy.jpeg&w=500&q=75) December 01, 2025 · 2 min read ## 3-to-1: This is ectus As per December 1st 2025, indupro, enleverage and Last Week Media converge into a new name and company: ectus. [Read more](https://www.ectus.com/3-to-1-this-is-ectus) ![3-to-1: This is ectus](https://www.ectus.com/_vercel/image?url=_astro%2Fectus-office.DPo5CdN-.jpeg&w=500&q=75) --- ## Machine-readable index - [All pages](https://www.ectus.com/sitemap-index.xml) - [Agent instructions, including when to use ectus](https://www.ectus.com/llms.txt) - [Whole site as one markdown document](https://www.ectus.com/llms-full.txt) - [Contact](https://www.ectus.com/contact) --- title: "ectus · Ingredients. Insights. Access." description: "Practical intelligence and aligned introductions for the ingredients world." url: "https://www.ectus.com/updates/tags" --- # Updates tagged with Find all the posts tagged with a specific tag. 1. [ingredients](https://www.ectus.com/updates/tags/ingredients) 2. [juice](https://www.ectus.com/updates/tags/juice) 3. [background](https://www.ectus.com/updates/tags/background) 4. [updates](https://www.ectus.com/updates/tags/updates) --- ## Machine-readable index - [All pages](https://www.ectus.com/sitemap-index.xml) - [Agent instructions, including when to use ectus](https://www.ectus.com/llms.txt) - [Whole site as one markdown document](https://www.ectus.com/llms-full.txt) - [Contact](https://www.ectus.com/contact) --- title: "ectus · Ingredients. Insights. Access." description: "Practical intelligence and aligned introductions for the ingredients world." url: "https://www.ectus.com/updates/tags/background" --- # Updates tagged with background Find all the posts tagged with background. March 30, 2026 · 3 min read ## New *Anatomy of a Juice* series coming to Juice News In a world where information is condensed and short-lived, the 'Anatomy of a Juice' series offers deep insight and understanding — from seed to glass. [Read more](https://www.ectus.com/anatomy-juice-news) ![New \*Anatomy of a Juice\* series coming to Juice News](https://www.ectus.com/_vercel/image?url=_astro%2Fanatomy-juice.DDkdL8xy.jpeg&w=500&q=75) --- ## Machine-readable index - [All pages](https://www.ectus.com/sitemap-index.xml) - [Agent instructions, including when to use ectus](https://www.ectus.com/llms.txt) - [Whole site as one markdown document](https://www.ectus.com/llms-full.txt) - [Contact](https://www.ectus.com/contact) --- title: "ectus · Ingredients. Insights. Access." description: "Practical intelligence and aligned introductions for the ingredients world." url: "https://www.ectus.com/updates/tags/ingredients" --- # Updates tagged with ingredients Find all the posts tagged with ingredients. March 30, 2026 · 3 min read ## New *Anatomy of a Juice* series coming to Juice News In a world where information is condensed and short-lived, the 'Anatomy of a Juice' series offers deep insight and understanding — from seed to glass. [Read more](https://www.ectus.com/anatomy-juice-news) ![New \*Anatomy of a Juice\* series coming to Juice News](https://www.ectus.com/_vercel/image?url=_astro%2Fanatomy-juice.DDkdL8xy.jpeg&w=500&q=75) --- ## Machine-readable index - [All pages](https://www.ectus.com/sitemap-index.xml) - [Agent instructions, including when to use ectus](https://www.ectus.com/llms.txt) - [Whole site as one markdown document](https://www.ectus.com/llms-full.txt) - [Contact](https://www.ectus.com/contact) --- title: "ectus · Ingredients. Insights. Access." description: "Practical intelligence and aligned introductions for the ingredients world." url: "https://www.ectus.com/updates/tags/juice" --- # Updates tagged with juice Find all the posts tagged with juice. March 30, 2026 · 3 min read ## New *Anatomy of a Juice* series coming to Juice News In a world where information is condensed and short-lived, the 'Anatomy of a Juice' series offers deep insight and understanding — from seed to glass. [Read more](https://www.ectus.com/anatomy-juice-news) ![New \*Anatomy of a Juice\* series coming to Juice News](https://www.ectus.com/_vercel/image?url=_astro%2Fanatomy-juice.DDkdL8xy.jpeg&w=500&q=75) --- ## Machine-readable index - [All pages](https://www.ectus.com/sitemap-index.xml) - [Agent instructions, including when to use ectus](https://www.ectus.com/llms.txt) - [Whole site as one markdown document](https://www.ectus.com/llms-full.txt) - [Contact](https://www.ectus.com/contact) --- title: "ectus · Ingredients. Insights. Access." description: "Practical intelligence and aligned introductions for the ingredients world." url: "https://www.ectus.com/updates/tags/updates" --- # Updates tagged with updates Find all the posts tagged with updates. December 01, 2025 · 2 min read ## 3-to-1: This is ectus As per December 1st 2025, indupro, enleverage and Last Week Media converge into a new name and company: ectus. [Read more](https://www.ectus.com/3-to-1-this-is-ectus) ![3-to-1: This is ectus](https://www.ectus.com/_vercel/image?url=_astro%2Fectus-office.DPo5CdN-.jpeg&w=500&q=75) --- ## Machine-readable index - [All pages](https://www.ectus.com/sitemap-index.xml) - [Agent instructions, including when to use ectus](https://www.ectus.com/llms.txt) - [Whole site as one markdown document](https://www.ectus.com/llms-full.txt) - [Contact](https://www.ectus.com/contact)