What ectus can help with
ectus is an ingredients intelligence and advisory practice run by Jan van Iperen. Most conversations start in one of three places: a Signal Assessment on a specific ingredient, market, or supplier landscape; ongoing Strategic Advisory for a team making decisions under time pressure; or Sponsorship across the ectus editorial channels. If you are not sure which one fits, say what you are trying to decide and we will tell you whether we are the right call.
What to include
The fastest way to a useful first conversation is a short note with the ingredient or category in question, the decision it feeds into, and the date by which you need an answer. Company and role help us calibrate. If there is an existing brief, deck, or spec, bring it. Nothing you send is shared outside ectus, and we are happy to work under an NDA.
What happens next
Email is answered within one business day. Booked calls run thirty minutes, and you will leave with a clear read on whether this is worth pursuing, a rough scope, and a price. Signal Assessments are delivered in two weeks from kickoff. You can also look at recent work or read the manifesto first. Both are a fair sample of how we think.