indupro
Connecting and informing people in ingredients and agriculture.
About indupro
Founded in 1976 by John van Iperen (my late father), indupro has been a key man-in-the-middle operation in the world of food and beverage ingredients.
First as a trader/broker, later purely as a broker, the company has seen — and contributed to — the expansion of the citrus, juice and beverage industry.
Our Journey
Company Founded
Continuing his experience working with his uncle August Dubru and after growing the export network for Cutrale since 1966, indupro is established by Mr. John van Iperen.
Florida Treatt
John van Iperen (together with fellow Dutchman Jan Soudijn) helps RC Treatt set up Florida Treatt in Haines City.
Family Business
Triggered by what was spoon-fed to him from a young age, Jan van Iperen joins his father's company.
Family Ambitions
After learning the ropes, the knowledge and network for 7 years, Jan indicates interest to take over the family business.
Next Generation
After 4 years of gradual handover, Jan becomes the owner of indupro. John stays on as senior advisor to the company.
Juice News
Fed up with the high costs for delayed industry news, Jan starts an email newsletter: Juice News.
A New Frontier
Driven by opportunity and adventure, Jan and his family move to Washington, DC. indupro moves to a new timezone.
End of an Era
On July 16th, 2022, John van Iperen — pioneer in the world of citrus ingredients and by-products, juices and concentrates — passes away. A great loss for his family and for the industry.
Another New Frontier
Sparked by an opportunity at one of the companies Jan advises, he and his family move to California.
Reignition, and a New Name
Fueled by new opportunities, indupro refreshes, reignites and reconnects. As of December 1st, 2025, the name indupro sees its last breath, and its legacy continues in ectus.